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Paramount nears WBD acquisition, next task is becoming a platform

As Paramount and Warner Bros Discovery near the end of their merger process, attention is on how Paramount Skydance CEO David Ellison will shape a streaming strategy to compete with Netflix and YouTube. Analyst Rich Greenfield said one reason for acquiring WBD was to rapidly expand streaming scale. Key decisions remain, including whether to combine Paramount+ and HBO Max, keep the HBO brand and set pricing tiers. Greenfield urged a shift toward a broader, open platform model.