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Even at high prices, users stay as monthly AI subscriptions reach 1,500,000 won

More users are spending hundreds of dollars a month on premium generative AI subscriptions such as Anthropic’s Claude Max, ChatGPT Pro and Google AI Ultra, treating them as work infrastructure rather than consumer services. Some pay more than $1,000 a month to combine token limits and strengths across models. Time savings is a key factor, though complaints about high prices and weaker performance are also growing, including around Anthropic’s Opus 4.7 model.