General News
Musk\'s X reaches settlement with World Federation of Advertisers, ending ad boycott dispute
Elon Musk-led X has settled a long-running legal dispute with the World Federation of Advertisers, ending a fight over an alleged organised advertising boycott. The two sides agreed to close litigation related to the Global Alliance for Responsible Media and reset their relationship. X had sued in 2024, saying the WFA led an illegal boycott that hurt ad revenue after Musk bought Twitter. The debate over free speech and brand safety is expected to continue.