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Crypto

ITCEN launches gold-backed account service

ITCEN Global said on Feb. 19 it has launched a gold-backed account service tentatively named Gold Standard Wallet as it ramps up a real-world asset project digitising 10 trillion won worth of physical gold. The financial app uses KGLD, a token whose value is linked 1:1 with physical gold. It offers digital storage, 1 to 3 percent annual interest through token deposits and loans of stablecoins backed by gold collateral.

AI & Enterprise

Korea Gold Exchange selects award-winning actor Lee Je-hoon as brand model

Korea Gold Exchange said on Saturday it has appointed actor Lee Je-hoon as its new exclusive brand model and will begin full-scale marketing activities. Lee will front advertising aimed at promoting the credibility of the company’s high-purity gold bars and the mobile gold trading platform Geumbang Geumbang, with a message stressing that gold trading should be done at a trustworthy place. The ads will roll out across TV, YouTube and social media.