Genesis will launch its flagship electric SUV, the GV90, with 16 premium exterior colour options, including 13 gloss and 3 matte finishes. The company says each colour carries a distinct design background and applies a personalisation strategy across colour, materials and finish. The GV90 lineup includes a standard model and the GV90 Neolun with coach doors and no B-pillar. A GV90 Neolun First Edition will be limited to 222 units worldwide with three exclusive two-tone exterior and interior combinations.

Samsung Display will supply two types of OLED panels for Genesis\' full-size electric SUV GV90 and has begun shipments this month, it said on Aug. 26. The company will provide 24.6-inch and 13.2-inch OLEDs. A variable cinematic display in the center shows driving information while moving and expands when parked. The rear-seat display supports content viewing and video calls.