Search results for GV90
Industry
Genesis weighs entry-level EV priced in 44 million won range
Genesis is reviewing ways to expand into the mass market with a more affordable electric vehicle, keeping open the possibility of an entry-level model. Genesis executives leading its European business are assessing demand. A candidate is a model based on Hyundai Motor’s small electric hatchback Ioniq 3, using existing EV architecture rather than a new platform. Genesis says it is focusing on long-term growth, while its electrification strategy also includes hybrids and range-extended EVs.
Industry
U.S. to ease self-driving rules as 200 million won ultra-luxury Korean car gains attention
The U.S. Transportation Department is seeking to drop a requirement for brake pedals in vehicles designed to operate only with automated driving systems, a move seen lowering hurdles for firms developing fully autonomous cars without steering wheels or pedals. Tesla is also expanding through initiatives such as a free Supercharger event and hiring plans at its Berlin plant. The article also covers Toyota’s EV strategy, China’s export surge, and intensified competition among South Korean mobility platforms and premium EV makers.
Mobility
Genesis GV90 launch set for Sept. 9, luxury electric SUV to cost over 200 million won
Genesis has confirmed it will unveil its flagship electric SUV, the GV90, on Sept. 9, setting a specific date for the first time since last year’s delays due to unresolved technical issues. Development is aimed at a late-2026 launch. Hyundai is reported to have produced more than 250 mass-production vehicles at its Ulsan dedicated EV plant. Test vehicles have been spotted in the United States, Europe and South Korea.
