Search results for Final Cut Pro
AI & Enterprise
Apple moves to secure Samplab audio startup technology
Apple has pursued a deal to secure technology and staff from Swiss AI audio startup Samplab, according to an EU filing disclosed later. The filing said Apple, via a subsidiary, would acquire some of Samplab’s assets and planned to hire some employees. Financial terms and the number of hires were not disclosed. Samplab develops AI music editing tools, including chord detection and editing, tempo and key matching, and stem separation.
Telecommunications & Media
Can Apple\'s MacBook Neo handle work tasks? Documents, collaboration and Photoshop run smoothly
A hands-on review says Apple’s entry-level MacBook Neo, launched in March, delivers enough performance for everyday tasks such as writing documents, web-based collaboration and light image editing. The laptop uses an A18 Pro CPU used in the iPhone 16 Pro and is priced below $600, or 990,000 won in South Korea. Testing focused on typical workflows rather than pro video production. Reviewers cited missing keyboard backlighting, a different trackpad feel, USB-C charging and battery drain as drawbacks.
AI & Enterprise
Apple to acquire video editing software firm MotionVFX to step up competition with Adobe
Apple will acquire video editing software company MotionVFX as part of efforts to strengthen the competitiveness of Final Cut Pro, TechCrunch reported on March 16. The purchase price was not disclosed. Warsaw-based MotionVFX has worked with Apple for more than 15 years, developing plugins and templates for Final Cut Pro, and offers subscription-based video tools starting at $29 a month. Apple also recently launched a creator subscription bundle.
