Search results for Erica
Games & Commerce
KakaoTalk brand message returns 5 won in sales per won spent
Kakao said an analysis by Hanyang University researchers found KakaoTalk \"Brand Message\" generates about 5 won in sales for every 1 won spent on sending. The study examined 2,510 partners using the service from June 2025 to May 2026. Compared with before sending messages, partners’ sales rose 46.2 percent, repeat purchases 30.7 percent and visitor numbers 16.9 percent. Researchers also estimated annual consumer benefits of 2.44 billion won.
Finance
BoA CEO says accuracy tops cost in finance AI
Bank of America CEO Brian Moynihan said accuracy is the top priority for artificial intelligence strategies in banking, rather than efficiency or cost cutting. He said mistakes in customer-facing answers can directly affect trust, leaving little room for error and requiring extensive system building and validation. The bank has invested about $250 million in new AI deployments this year and runs AI assistant Erica, used by millions of customers and employees.
AI & Enterprise
MSIT launches NEST deep tech commercialisation council
South Korea\'s Ministry of Science and ICT said on May 21 it will hold a launch ceremony in Seoul for NEST, a council aimed at supporting deep tech commercialisation. The body is designed to promote deep tech startups and growth by building cooperation among organisations that use public research results from universities and state-funded institutes. It includes 13 organisations: three newly selected comprehensive specialised companies and 10 company builders.