Games & Commerce
Game companies move into hybrid casual segment
Hybrid casual games are emerging as a new growth engine in the mobile market as hyper casual titles face saturation and weaker profitability. The format keeps simple controls but adds collection, RPG and storyline elements, while combining in-app ads and in-app purchases. AppMagic data show in-app purchase revenue rose sharply over a year. In South Korea, Supercent posted hit titles and won an export award, while NCSoft and KRAFTON unit Neptune expand in the segment.
