Games & Commerce
Google app overtakes Naver in South Korea MAU for first time amid spread of AI search
The Google application has overtaken the Naver app in monthly active users (MAU) in South Korea for the first time, data showed. IGAWorks\' Mobile Index said Google posted 47,022,854 MAU last month, topping the productivity app category and beating Naver by 177,837 users. The reversal is the first since Mobile Index began compiling related statistics in March 2021. The rise comes as use of generative AI services grows, though separate data linking it directly to Google’s Gemini were not confirmed.
