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Games & Commerce
Naver grapples with pricing in AI investment ahead of monetisation
Naver’s first-quarter revenue rose 16.3 percent from a year earlier, but operating profit grew 7.2 percent as AI infrastructure investment and content procurement costs were incurred first. Its operating margin fell to 16.7 percent from 19.1 percent in the previous quarter. Infrastructure costs rose 32.5 percent and partner and marketing expenses also increased. Naver plans to step up AI advertising monetisation from the second half.
Games & Commerce
Naver to link search and purchases with \'action AI\', profit ramp-up in H2
Naver is making a shift to connect search to transactions a core task this year, focusing on building an uninterrupted flow from search to purchases and reservations around what it calls “action AI”. The company posted first-quarter revenue of 3.24 trillion won and operating profit of 541.8 billion won. It plans to test generative AI ads tied to shopping and local services from the second quarter and begin full monetisation in the third quarter.
AI & Enterprise
OpenAI steps up ChatGPT ad expansion, early response is mixed
OpenAI is stepping up its advertising business for ChatGPT, but early testers have raised concerns about a lack of measurement tools and low impression frequency. The Information reported OpenAI plans to sell ads to more advertisers in April and is working to simplify ad buying. Early advertisers said they received limited performance data. OpenAI began tests in early February for U.S. free and low-tier users, with pricing at $60 per 1,000 impressions and a $200,000 minimum commitment.
