AI & Enterprise
Amorepacific steps up tech platform shift, says it will change beauty experience with AI
Amorepacific said its cloud and AI strategy aims to extend its business beyond cosmetics into beauty tech and eventually healthcare services. At AWS Summit Seoul 2026, executive director Jonghoon Ahn said the company is using AI to convert qualitative beauty expertise into data and refine customer experiences. Amorepacific said its Beauty Concierge platform has delivered more than 500,000 skin diagnoses in 10 countries and runs 10 services. It also applies AWS AI tools to software development and review summarisation.