| Mobile Web

Shopping mall startups (9): Shopping mall ecosystem adopts technology from AI to big data

Information technology is taking a growing share of competitiveness in e-commerce, moving beyond product display to shape customer experience and sales. While personalised recommendations based on big data and AR-based virtual product experiences are becoming standard globally, smaller merchants and early-stage founders often struggle with high system-building costs. Cafe24 says its app marketplace, Cafe24 Store, helps narrow that gap by enabling quick adoption of AI, CRM, marketing automation and other functions.