AI & Enterprise
Moloco launches Performance CTV to help measure connected TV app marketing
AI advertising solutions firm Moloco said on May 11 it will launch Moloco Ads for Performance CTV. The company said the product will allow app marketers to run performance advertising that drives app downloads and user engagement in home TV viewing environments, where precise performance measurement has been difficult. It said the offering supports access to household-level CTV inventory, transparent performance reporting via MMP integration, and optimisation on an open platform not reliant on proprietary inventory or audience data.
