Games & Commerce
SOOP to expand production and live broadcasts of swimming events, schedule more than 20 this year
SOOP is stepping up content production and live broadcasting of swimming events spanning recreational and elite sports. The company plans to expand production and live coverage of major domestic swimming and finswimming meets this year, scheduling more than 20 events. SOOP held its own event, SOOP Swim Fest 2026, in June at Daebudo Welfare Sports Center under an MOU project with the Ansan City Swimming Federation.