Telecommunications & Media
KT Studio Genie, CJ CGV sign MOU for joint content procurement
KT Studio Genie said on Monday it signed a memorandum of understanding with CJ CGV to jointly procure content linking exclusive theatrical releases with distribution of additional rights. The partnership aims to expand screening opportunities for films that are difficult to release on a large scale. The companies will split roles from an early stage to reduce investment risk, with KT Studio Genie handling IPTV and OTT rights distribution and CJ CGV managing releases and marketing.
