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Telecommunications & Media

Broadcast Media Communication Commission extends small merchants\' store info text service by 2 years

South Korea’s Broadcast Media Communication Commission said on March 5 it will extend by 2 years an exemption allowing telecom operators to automatically send text messages with small merchants’ store information to customers who inquire by phone or make reservations, without prior explicit consent. The commission first allowed the service in 2022 to support small businesses during the COVID-19 outbreak. It said there are about 20,000 subscribers.

Telecommunications & Media

Online ad spending tops 10 trillion won for first time, broadcast ads shrink to 3.2 trillion

Broadcast advertising in South Korea continued to lose ground as online advertising extended its lead, a survey showed. Broadcast ad spending fell 5.0 percent in 2024 to 3.22 trillion won, while online ad spending rose 7.9 percent to 10.10 trillion won, topping 10 trillion won for the first time. Total advertising rose 3.5 percent to 17.13 trillion won, driven mostly by online. Mobile ad spending increased to 7.79 trillion won.