Games & Commerce
Starbucks pushes to introduce AI personalised menu boards at drive-thrus
Starbucks is working on a plan to show customer-specific digital menus at drive-thru stores, The Verge reported on Oct. 31. CEO Brian Niccol said on an earnings call the company will explore recognising participating customers when they arrive, displaying personalised digital menus and making payment easier. Starbucks also plans to test background AI models at drive-thrus from 2027 and add AI to its app search and navigation.
