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AI & Enterprise
Europe steps up battle to cut reliance on US big tech as cloud law, political tensions intensify
European governments are expanding efforts to reduce reliance on U.S. software and cloud services and shift to European “sovereign technology.” The trend is linked to concerns over the 2018 U.S. CLOUD Act, which can require U.S. firms to provide access to data stored abroad. France is moving health data off Microsoft Azure to a sovereign cloud provider, and the European Commission has awarded sovereign cloud contracts to several European firms.
AI & Enterprise
Companies target AI answers over search results as marketers seek brand exposure and even memory manipulation
Companies\' digital marketing competition is shifting from ranking high in traditional search results to getting brands mentioned in AI-generated answers, as AI search and chatbots become a starting point for information. New optimization concepts and consulting are spreading, while tactics include comparison-style content designed for easy extraction by large language models. Microsoft disclosed cases of hidden prompts inserted into \"AI summary\" features to bias AI memory and recommendations. Some warn market expectations exceed actual usage.
AI & Enterprise
Tech Inside: Secrets of AI search optimisation emerge
Companies that have relied on search-engine optimisation (SEO) for more than 20 years are looking for alternatives as AI such as ChatGPT spreads. Interest is rising in generative engine optimisation and answer engine optimisation. A McKinsey survey in August 2025 found half of respondents actively use AI-based search engines, and the firm forecast $750 billion in spending by 2028 on products and services found via AI search. Reports and experts point to greater emphasis on user content, website structure, context and platform differences.
