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Games & Commerce
Ably launches in-house beauty brand BYBLY targeting Gen Z and Alpha
Ably Corporation said on Sunday it will launch its first in-house beauty private label brand, BYBLY, aiming to target value-conscious consumers in their teens and 20s. The company said it planned the brand based on consumer behavior data accumulated on the Ably platform. The initial lineup includes two daily makeup items, and it plans to release a mascara in June. Ably also plans to expand the lineup and pursue collaborations with partner brands.
Games & Commerce
Ably posts record-high fourth-quarter transaction value in food category
Ably, a style commerce platform operated by Ably Corp, said on Jan. 27 that fourth-quarter transaction value in its food category rose 80 percent from a year earlier, hitting a record high. Orders and ordering customers each climbed 45 percent, and new customers grew 33 percent. As of December, the number of merchants on the platform rose 30 percent. Monthly dessert popup events helped drive growth.
Games & Commerce
Ablee AI Style gains popularity for pet images
Ablee, a style commerce platform run by Ably Corporation, said on Jan. 6 that the number of users of its generative AI-based image creation service, AI Style, rose more than 30-fold compared with the early period of the service. Over the past two months from Nov. 1 to Dec. 31, 2025, it said service revenue increased more than five-fold. AI Style includes AI Outfit and AI Concept, and pet-photo AI filters recorded high usage.