Ably, a style commerce platform operated by Ably Corp, said on Jan. 27 that its fourth-quarter transaction value in the food category rose 80 percent from a year earlier to a record high.
In the fourth quarter, the number of orders and the number of ordering customers each rose 45 percent from a year earlier, while the number of new customers increased 33 percent. As of December, the number of merchants on the platform rose 30 percent from a year earlier. Adam Tteok Workshop and Nangman Store posted monthly transaction values of more than 100 million won.
Its monthly Dessert Popup Store served as a key driver of growth. During fourth-quarter event periods, average daily transaction value rose 38 percent from a year earlier. In December's Cake Popup Store event, average daily transaction value increased 72 percent from a year earlier.
An Ably official said the company will expand partnerships with bakeries and small business owners nationwide and offer differentiated shopping experiences such as themed promotions and live broadcasts.
Seul-gi Son
sageson@d-today.co.kr