AI & Enterprise
Adobe expands collaboration with artists to grow Firefly Foundry ecosystem
Adobe on Jan. 27 announced new partnerships with talent management agencies, hybrid film studios, VFX studios and film directors as it seeks to expand its AI platform Firefly Foundry. The platform supports companies working directly with Adobe engineers to build precise, IP-specific models. Adobe said Firefly Foundry was developed responsibly and ethically from the start to protect creators’ rights and intellectual property, and is based on commercially safe AI.