Pulmuone said on Wednesday its U.S. subsidiary’s tofu sales totalled 224.2 billion won ($157.6 million) last year. That was a record high, up 12.2 percent from a year earlier.

The rise in U.S. tofu sales reflected growing local demand for plant-based protein and a strategic expansion of sales outlets.

Sales of its High Protein Tofu rose nearly threefold to 41.5 billion won in 2025 from 15.6 billion won in 2021. The company said sales kept rising as local consumer trends spread toward seeking protein intake. High Protein Tofu contains 14 grams of protein per 85-gram serving.

Pulmuone expects the sales growth to continue this year. Tofu sales are increasing across channels such as food service, global restaurant franchises and business-to-business food ingredient companies. The company has secured large new sales outlets since the end of the third quarter last year and is increasing supply.

Pulmuone said, "Tofu sales by the U.S. subsidiary have continued to trend upward and have set a new annual record every year since 2021, and it has held the No. 1 market share in the U.S. tofu market for 11 consecutive years."

Pulmuone also plans to actively identify new channels such as school meals and healthy restaurants. It will complete an expansion of production lines at its Ayer tofu plant in the eastern United States within the first quarter to secure additional growth engines. It also plans to expand soft tofu production facilities at its Fullerton plant in the west and to open up new markets by launching innovative new products.

Tofu is a key category, accounting for about half of Pulmuone’s total sales at its U.S. subsidiary. Pulmuone began its U.S. tofu business in earnest after acquiring Nasoya, the top tofu brand in the United States, in 2016. Pulmuone operates a total of 3 tofu plants, including in Fullerton, California, in the west and Ayer, Massachusetts, in the east.

Gil-soo Cho (조길수), head of Pulmuone USA, said, "Local tofu demand is continuing to rise as the flexitarian population in the United States is increasing and a trend is spreading of consuming high-protein plant-based foods instead of meat." He added, "By expanding supply, we plan to actively target new channels along with growth in existing retail channels to strengthen our leadership in the U.S. tofu market."