Games & Commerce
Kakao Entertainment to work with Atlantic Music Group on global K-pop business
Kakao Entertainment will work with U.S.-based Atlantic Music Group to jointly design global growth strategies for K-pop artists and broaden cooperation from music production to distribution and marketing. Kakao Entertainment said on Tuesday it signed a strategic partnership with Atlantic Music Group, a Warner Music Group label. The companies plan to collaborate across market strategy, song camps, featuring, streaming distribution, digital marketing, local TV and radio appearances, and fandom communication.
