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Samsung Electronics to expand collaboration with game industry using Galaxy S26

Samsung Electronics said on Thursday it will expand collaboration with domestic and overseas game companies ahead of the Galaxy S26 launch. It will offer special Galaxy themes and accessories based on popular games such as Genshin Impact and PUBG Mobile. Customers who buy the Galaxy S26 series from March 6 to April 30 will receive special themes for eight games. Samsung will also run offline events and experience zones at several locations in Seoul.