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Telecommunications & Media

Apple steps up advertising push

Apple is expanding its advertising business to offset slower hardware growth as iPhone replacement cycles lengthen. It plans to introduce ads in its Maps app this summer and launch Apple Business, a platform for businesses combining ad tools, Business Insider reported. Apple aims to widen its reach into the small and midsize business ad market. Omdia estimated Apple’s ad revenue rose 15 percent last year to about $7 billion.

AI & Enterprise

Apple unveils all-in-one business platform for small and medium-sized firms

Apple unveiled a business platform, Apple Business, that combines device management, work email, brand tools and location management in a single service. It will launch for free from April 14 in more than 200 countries and regions, including the United States. With the launch, Apple will end its existing Essentials, Manager and Connect services. The platform supports bulk and zero-touch device deployment and adds integrated email, calendar and directory features requiring iOS 26, iPadOS 26 or macOS 26.