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Games & Commerce

Musinsa holds local networking event in Shanghai with Chinese government for K-fashion brands

Musinsa said on Jan. 13 it worked with the government of Shanghai’s Xuhui district to hold a local invitation event for partner brands. The two-day program on Jan. 9-10 invited about 40 brands that operate in its Musinsa Store Shanghai Anfu Road location. Musinsa and Xuhui jointly planned a program aimed at improving understanding of China’s fashion market and key commercial districts and expanding local business opportunities.

Games & Commerce

Musinsa tops 10 billion won in China sales 100 days after entry

Musinsa said on Thursday it surpassed 10 billion won in cumulative online and offline transaction value in China within 100 days of entering the market. As of end-December, the total reached 11 billion won. Sales on Tmall rose more than ninefold from September to December. After opening its Shanghai store in December, online transactions more than doubled from the previous month. The company plans additional stores in Shanghai and expansion to cities including Hangzhou.