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Anti-Amazon AI commerce alliance spreads as rivals team up when needed

Moves by AI developers, large retailers and payment service companies to target AI shopping are accelerating, with rivals teaming up when needed. An unusual alliance among companies taking on Amazon is spreading. Walmart, Target and Etsy have partnered with Google to sell through Gemini and AI Mode search checkout and also sell via ChatGPT. PayPal and Stripe are expanding cooperation with tech and retail firms as AI services seek products and payment rails.