Telecommunications & Media
SKT expands customer touchpoints, drives trust recovery through on-site communication
SK Telecom, which faced a hacking incident last year, plans to expand customer touchpoints this year and push to restore trust through on-site communication. It has set up a CX organisation to capture customer demands and reflect them in products and services. SKT will broaden its travelling service programme, visiting 71 counties and prioritising areas with older populations. Executives including the CEO will join outreach, while the company also advances AI-based customer-tailored services.
