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AI & Enterprise

AI shifts search order, website optimisation moves from SEO to GEO

AI is reshaping the search market and forcing changes in website operating strategies. In addition to search engine optimisation (SEO), generative engine optimisation (GEO) is gaining importance as companies seek to have their content cited in AI-generated answers. A Japan survey showed use of generative AI for search rose to 52.3 percent, while traditional search engine use fell. Zero-click searches and declining Google referrals are also prompting new approaches.

AI & Enterprise

Animorph unveils querying.ai GEO API for AI search, providing on-screen answers and sources

Animorph, a full-stack GEO platform company, said on Sept. 7 it unveiled querying.ai, an API for generative AI search optimization. The service collects and provides the answers and cited sources shown on actual AI search screens by launching a browser and capturing on-screen results. It also provides structured data including web search terms used to generate answers, cited sources and catalog information. Up to 500 items can be sent per call, with results delivered via webhook or lookup.

AI & Enterprise

Alphabet revenue up 24 percent on Google Cloud; free cash flow turns negative on AI investment

Alphabet, Google’s parent, said on July 22 that second-quarter revenue rose 24 percent on the back of strong performance in its cloud business. It also said free cash flow turned negative as it continued to increase investment in AI data centres. Alphabet posted revenue of $119.8 billion, with cloud revenue at $24.8 billion and search revenue at $63.3 billion. Net profit was $112.1 billion, and the shares were little changed in after-hours trade.