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AI & Enterprise

Search click-through rate plunges 60 percent; GEO touted as solution for marketing in AI era

Pluszero, a GEO data consulting firm, unveiled an integrated VoC×GEO strategy to counter a search marketing crisis in the AI era. Chief executive Jung Sung-jin said the “zero-click era” is taking hold as users rely on generative AI answers without opening links, with portal search link click-through rates recently plunging 60 percent. He urged marketers to combine SEO with GEO and AEO so AI search engines cite brands first.

AI & Enterprise

In AI era, AI answers become truth, Across CEO says

Lee Jae-hong (이재홍), CEO of Across, says whoever captures AI-generated answers will win in the AI era and what the winner writes becomes the truth. Across develops the generative engine optimisation solution GPTO and the AI mention-ranking platform GenRank. The company was founded in August after securing investment and has five staff including the CEO. It surpassed 1 billion won in monthly sales in April and reached break-even.

AI & Enterprise

Tech Inside: Secrets of AI search optimisation emerge

Companies that have relied on search-engine optimisation (SEO) for more than 20 years are looking for alternatives as AI such as ChatGPT spreads. Interest is rising in generative engine optimisation and answer engine optimisation. A McKinsey survey in August 2025 found half of respondents actively use AI-based search engines, and the firm forecast $750 billion in spending by 2028 on products and services found via AI search. Reports and experts point to greater emphasis on user content, website structure, context and platform differences.