Dlive said on Feb. 26 it has signed an agreement with a local agricultural products promotion center and is building various cooperation models, including diversifying distribution channels, promoting brands and conducting joint marketing.

Dlive on Feb. 25 signed an agreement with Yeoju City’s Agro-Industry Joint Brand Activation Center for a project to support sales channels for Daewangnim-pyo Yeoju rice. Under the agreement, the rice will be sold through Dlive’s local-channel commerce programme, "Good Consumption Win-Win Market," and the company’s online mall. The two sides will promote special sales events and joint marketing using the Yeoju Daewangnim-pyo joint brand.

The signing ceremony at Dlive’s headquarters was attended by Dlive CEO Kim Deok-il (김덕일) and Lee Sang-hwi (이상휘), head of Yeoju City’s Agro-Industry Joint Brand Activation Center, along with officials from both sides.

A Dlive official said, "We hope that more representative local agricultural products will secure stable distribution channels through the Good Consumption Win-Win Market commerce programme." The official added, "As a local-channel operator, we will do our best to create an ecosystem that satisfies the region, the broadcasting platform and consumers."