Nintendo will raise the Switch2 price to $499.99 from $449.99 starting Sept. 1, TechRadar reported on Aug. 13 local time.

Nintendo is pre-notifying consumers of the price adjustment plan through in-store kiosks. The hike is effectively being taken as a signal to bring forward the purchase timing for consumers looking to buy a Switch2. The increase is $50. The UK price was presented at about 430 pounds from 395 pounds, and the Australia price at 769.95 Australian dollars from 699.95 Australian dollars.

Consumer reaction is focusing less on the price hike itself than on the advance notice method. On Reddit, there were positive assessments of Nintendo notifying customers well in advance of the change taking effect, along with reactions noting that not all PC and console makers choose this approach.

A memory supply crunch was cited as the background to the price increase. The explanation is that a DRAM shortage is affecting hardware makers broadly, and the Switch2 is no exception. Nintendo appears to have avoided raising prices for a time after the Switch2 launch, but it ultimately adjusted the selling price as supply shortages continued.

By the size of the hike alone, it is relatively limited compared with other consoles. PlayStation reportedly had a $90 increase and Xbox a $150 increase. Nintendo also raised the price of the existing Nintendo Switch once in August 2025, so the possibility of a Switch2 price adjustment was not an entirely new variable in the market.

Across the industry, the move is being seen as an extension of rising component costs rather than an individual company's pricing policy. The outlet said it would be hard for Nintendo, Microsoft and Sony to bear direct responsibility for the price hikes. That is because the situation of memory shortages pushing up manufacturing costs continued throughout 2026.

The trend may not end in the short term, it said. Samsung Electronics, as one of the major memory makers, sees the supply shortage potentially worsening through 2027 and 2028 and beyond. If memory supply instability continues, it could add further pressure not only to game console prices but also to other IT hardware prices.

As a result, this Switch2 price hike does not end as a simple product price adjustment. It is because it is a case that again confirms the broader console market is being affected by memory supply problems. For consumers, whether to buy before Sept. 1 has emerged as a direct variable, and for manufacturers, the advance notice method rather than the hike itself is being highlighted as a factor that divides market trust.