Tmap Mobility said on July 9 it will launch “Tmap Short Form,” which lets users share places they have visited through short videos. It aims to build data from users’ visit experiences through short-form content to advance AI-based place recommendations.

Tmap Short Form is a service that lets users record and share places they have visited through short videos. It links directly from watching a short-form video to viewing detailed information on the place. After watching a video, users can check reviews, business hours and menus, save the location to an interested-places list, or get directions. Content is divided into place categories such as restaurants, cafes and travel, driving categories such as beginner driving and vehicle management, and life categories such as pop-up stores and daily-life information.

The company will secure content through verified videos from “Tmap Certified Creators” and videos uploaded by general users. Early on, it will recommend content based on broad preferences and popularity. It later plans to provide personalised recommendations reflecting users’ preference data. Tmap Mobility plans to upgrade the service so a conversational agent can combine reviews, photos and short-form videos to provide answers to users.

Tmap Mobility has been expanding its navigation-centred service into a platform covering everything from pre-trip discovery to post-trip recording and sharing. Starting with the 2024 launch of “Where Should We Go,” it introduced “Menu Search,” “AI Hashtag Reviews” and “Place Coupons.” It also added “Voice AI Agent,” “Home Review Feed” and “Pedometer.”

The company revamped its home screen this year to be map-centred and introduced “Social Reports” for sharing road conditions and “Navigation Route Summary” to help users choose routes. It also introduced “Open Profile” for sharing visit records and preferences, and “Mobility Log” that automatically records driving and walking history. It plans to further introduce a conversational agent that recommends travel courses along with an upgrade of “Where Should We Go,” as well as an in-vehicle voice agent.

Jeon Chang-geun (전창근), Tmap Mobility chief product officer, said, “Tmap is evolving into a mobility life platform that goes beyond route guidance by connecting pre-move exploration, driving during movement, and post-move recording and sharing.” He added, “By combining mobility data and content with AI, we will provide a differentiated mobility experience, evolve into an AI-native service, strengthen competitiveness in the mobile and in-car infotainment markets, and lead the era of future mobility.”