Hana Financial Group held an event for customers to mark the first anniversary of the launch of its private home pension product, 'Hana The Next Nae Jip Yeongeum'. Aimed at senior homeowners with high-priced properties who find it difficult to use public home pension schemes, the product supports retirement cash flow. Since launch, total sign-ups have reached about 330 billion won.

Hana Financial said on July 9 it held a first-anniversary event, 'Home Pension Customer Appreciation Day', on July 8 at its Myeong-dong building in Jung-gu, Seoul.

Hana The Next Nae Jip Yeongeum is a private home pension product launched in May 2025. Over about one year since launch, total sign-ups were about 330 billion won and the number of subscribers was tallied at about 260. The average age of subscribers is 76, and the oldest subscriber is 92.

The product combines Hana Bank's collateral trust with Hana Life Insurance's lifetime annuity function. Subscribers can receive pension payments while continuing to live in their home. It also features a non-recourse structure that pays a lifetime pension even if total payments exceed the home's value.

A product revamp also adjusted eligibility and payment methods. Homes undergoing reconstruction or redevelopment projects were included as eligible, and pension payment limits were subdivided into 500 million won, 700 million won, 1 billion won, 1.3 billion won and 1.5 billion won.

Hana The Next Nae Jip Yeongeum has been designated as an innovative financial service by the Financial Services Commission. In December last year, it won the 'Financial Solution Innovation' category at the 18th '2025 Consumer Awards' ceremony.

Chairman Ham Young-joo (함영주) of Hana Financial said, "Hana Financial has long focused on problems that no one had been able to solve for you." He added, "We will continue to do our best to put customers' value first and become a financial partner that supports your secure later years and happy future."