Agtech startup Gint said on Wednesday that cumulative sign-ups for its used farm machinery trading platform, Fluva Market, have reached 10,000.

The company said the number of users stood at 12,000 as of December, achieved in about two years since the service launched in 2023. It said this was an unusual pace of growth for an online platform in agriculture, where most people are aged 60 and older.

Fluva Market has built a transaction process in the used farm machinery market, which it described as having strong “lemon market” characteristics due to information asymmetry. The platform has expanded services beyond simple sales. It supports performance inspections, refurbishment and quality certification, financial product support to ease buyers’ cost burdens, and installation of autonomous driving modules. It has worked to help farmers use used farm machinery with strong product quality at reasonable prices.

The company said it has established a foothold in the premium farm machinery market. It said large tractors priced at 100 million won or more account for 59 percent of total transaction volume.

Gint plans to build an advanced farm machinery distribution hub centered on Fluva Market. It will distribute various automated farm machines and agricultural robots set for release this year, including its flagship autonomous driving module, Fluva Auto, through Fluva Market. It will also link the platform with offline experience spaces to strengthen customer experience.

Gint Chief Executive Kim Yong-hyun said the agricultural crisis caused by aging can only be solved by adopting advanced technologies. He said Gint will focus not only on research and development for agricultural innovation but also on services that can improve farmers’ access to technology.