LG Electronics' North America Innovation Center (LG NOVA) said on Tuesday it opened an exhibit at CES 2026 Eureka Park in Las Vegas, the United States.

LG NOVA built the exhibit with 11 startups in future industries including AI, healthtech and cleantech. Based in Silicon Valley in the United States, LG NOVA was established in late 2020. It is an organisation that identifies new business models for LG Electronics through cooperation with startups.

The theme of the exhibit is "Leading with AI-First Innovation". LG NOVA is focusing at CES on creating "AI-First" businesses that go beyond technology demonstrations to solve market problems and can expand as independent businesses, the company explained.

The exhibit also includes companies that LG NOVA incubated and spun out as independent corporations. OnVibe is an AI-first business candidate identified by LG NOVA and is preparing to launch as an independent corporation. OnVibe is an intelligent social media marketing platform for content creators and small and mid-sized enterprises.

LG NOVA spun out a healthcare independent corporation, Primefocus Health, in 2024. Last year it spun out PADO AI Orchestration Inc., an AI-based energy management solution developer, and Relief AI, a platform that monitors and tracks users' mental health using AI-based diagnostic technology, as independent corporations.

LG NOVA works with global startups in future industries including healthtech, cleantech and AI. Its strategy is to identify competitive startups with innovative technologies and create new business models through spinouts. Ultimately, it aims to grow them into "NOVACorn" companies, unicorns that come from LG NOVA.

Lee Seok-woo, vice president and head of LG Electronics' North America Innovation Center, said, "At this exhibition, we will present LG NOVA's vision of creating new opportunities with AI to change customers' lives across various areas such as healthcare and energy together with global startups."