[DigitalToday reporter Chi-gyu Hwang (황치규)] Reuters reported on June 12 that streaming platform company Roku is reviewing strategic options, including a full sale. Roku shares surged 22 percent on the news.

The report said Roku discussed the possibility of a merger with at least one U.S. media company. No final decision has been made. Roku is also said to have considered a PIPE (private investment in public equity) transaction.

Roku provides streaming devices and Roku-branded TVs. It also distributes streaming services and runs a digital advertising business. First-quarter advertising revenue rose 27 percent from a year earlier to $613 million. Its market capitalisation is about $19.4 billion.

Roku's appeal to potential buyers is its streaming user base of more than 100 million households and its viewing behaviour data. That could attract interest from media, technology and advertising companies. Roku brokers subscriptions to services such as Amazon and Netflix through its interface, collecting fees, while also operating a free service called the Roku Channel.