SBS said on Tuesday it will work with OpenAI to present three AI-based projects for its June 3 local election broadcast.

The three projects are "AI situation room", "AI election secretary" and "video art".

"AI situation room" is a service that analyses voter sentiment and the election outlook based on real-time vote-count data. OpenAI's GPT-5.5 analyses SBS's structured election data in real time and delivers the results to viewers through election graphics. GPT-5.5 is the model that received the highest score among existing AI in an international intelligence index that assesses generative AI performance.

SBS's AI winning-probability system has also been upgraded for this broadcast. The AI winning-probability model developed by a team led by Yongdae Kim (김용대), a professor in the statistics department at Seoul National University, was upgraded with OpenAI's coding agent Codex.

In the "video art" project, Sehoon Choi (최세훈), an AI artist at OpenAI Creative Lab Seoul, will present AI video works made with ChatGPT-based creative images. The main title video for "The People's Choice 2026" and an exit poll countdown video will be released live on SBS TV and YouTube.

"AI election secretary" is a public-interest service developed by SBS and OpenAI as part of the National Election Commission's initiative to promote policy-based elections. Users can search for policy issues of interest, including youth housing, transport and welfare, and check related pledges by candidates by region. They can also explore polling station information and party policies. The service is available on a ChatGPT-based platform without installing a separate app. It will be released on SBS's election website on May 22.

Nam Seung-mo (남승모), head of SBS's election broadcast planning team, said, "We overcame the limitations of vote-count broadcasts that had been limited to delivering simple figures with generative AI-based technology." He added, "We will analyse real-time vote-count data to address viewers' questions, including the status of closely contested areas and the timing when the outline of winners in key regions emerges."