Naver said on Monday it is running a New Year promotion to strengthen fast delivery and fresh food grocery benefits that Naver Plus Membership users frequently use.

From Monday through Jan. 18, the promotion runs on the Naver Plus Store mobile app, also known as Neplus. Membership users will receive four types of discount coupons daily that can be used across major services launched or revamped last year, including N Delivery, which breaks delivery options into Today Delivery, Dawn Delivery and Scheduled Delivery depending on arrival date, the online premium grocery service Kurly N Mart, and High-end, which brings together luxury brands.

First, users will get a coupon that provides a 20 percent discount, up to 10,000 won, when ordering items covered by N Delivery, which was rebranded in February last year, for 10,000 won or more. For items tagged Today Delivery, orders placed by 11 a.m. are delivered the same day. For Dawn Delivery items, orders placed before 10 p.m. arrive between midnight and 7 a.m. the next day. For Next-day Delivery, orders placed from 11 a.m. to midnight, depending on the seller, arrive the following day.

Demand is gradually rising among users seeking fast and accurate delivery information. As of December 2025, transaction value for N Delivery items rose 76 percent and the number of orders increased 85 percent from 2024. In the Living and Health and Sports and Leisure categories, where preference is high for same-day or next-day delivery, both transaction value and order volume more than doubled from a year earlier.

Kurly N Mart, which has high demand for repeat purchases such as fresh food, also offers a coupon that provides a 20 percent discount, up to 10,000 won, for orders of 10,000 won or more. As of December last year, Kurly N Mart transaction value doubled from the previous month, showing rapid growth. In January, it is also running a half-price first purchase deal, issuing 20 percent discount coupons for membership users, and holding a special exhibition featuring meal kits from popular chefs.

With New Year demand high for replacing home appliances and furniture, a 5 percent coupon offering a discount of up to 50,000 won will also be provided for orders of N Scheduled Delivery items, in which users directly choose their preferred delivery date for products that require installation. Neplus is also running an "Early Bird New Semester" furniture promotion through the 11th that provides discount coupons daily at midnight.

High-end, revamped in October last year to bring together official stores of global luxury brands, will also offer discounts of up to 20,000 won through a dedicated 10 percent coupon. The coupon can be applied to High-end products sold through official malls operated by luxury brands or through officially certified sellers, and is expected to allow users to experience both a reliable purchasing environment and discount benefits.

Following Montblanc, Yves Saint Laurent Beauty and Fritz Hansen, brands including Tod's and Miu Miu Beauty have also been added to High-end. The number of participating brands has increased about 20 percent from its initial launch, and as of December, transaction value for brands participating in High-end grew about 80 percent from the same period a year earlier.

With the coupon pack issued through the promotion, Naver Plus Membership users can receive discounts of up to 90,000 won per day, using dedicated coupons for N Delivery (up to 10,000 won), Scheduled Delivery (up to 50,000 won), Kurly N Mart (up to 10,000 won) and High-end (up to 20,000 won). During the promotion period, the coupon pack can be downloaded daily at midnight and used until 11:59 p.m. on the day it is issued.