KT said on April 28 it has prepared various content and promotions for customers of its Genie TV IPTV service to mark May, designated as Family Month.

It will offer benefits to mark the VOD launch of the film "The Man Who Lives with the King", which has surpassed a cumulative audience of 16.7 million. All customers who buy the ownership VOD of the film will receive a 3,000 won Genie TV VOD coupon. It will also offer travel prizes to the Gangwon region, the film's setting, to 60 people selected by lottery.

KT will also select 1,600 customers by lottery to receive "beaver keyring" goods among those who buy the ownership VOD of Disney-Pixar's animation "Hoppers" through May 25. It will also hold a prize draw event through May 31 for viewers of the Genie TV original drama "Scarecrow".

It will run a dedicated family special section. The Genie TV Kidsland service for infants and children will offer a Children's Day promotion. For 2 days from May 4, it will hold a screening of "No Imagination!", a 2026 BolognaRagazzi Award winner, at the plaza in front of Seoul City Hall in cooperation with the Seoul Outdoor Library.

From April 30 to May 14, new subscribers to monthly services by genre, including Unlimited Terrestrial Channels, Prime Super Pack, SPOTV Prime and Prime Kidsland, will receive a 50 percent discount on the first month's fee.

Kim Byung-jin (김병진), head of KT's media business division, said, "We will continue to expand differentiated services that can satisfy customers' viewing experience."