AI and DX specialist Inswave said on Tuesday it is turning into a company that redesigns how the whole organisation works with AI through its “AI Work Innovation Challenge,” moving beyond the stage of using AI tools.

The AI Work Innovation Challenge is a companywide program based on weekly reports and joined by all employees. As of its fourth round, the company said the rate of simple AI use such as AI search and document summaries fell to under 1 percent, effectively reaching a level where nearly everyone has integrated AI into work workflows.

Inswave began an in-house GPT competition in 2023 and raised participation and task difficulty through a second AI competition in 2024. Early this year, the company formed a shared view that scattered individual use should be elevated into an organisation-wide shift in work practices, leading to the institutionalisation of companywide AI work innovation.

Inswave is actively institutionalising AI use at the company level, the company said. Measures include fully subsidising AI subscription fees, a weekly AI innovation reporting and feedback system led directly by the CTO, monitoring AI usage, and identifying standout AI leaders and supporting their study activities.

The biggest changes are appearing in development. As AI-driven automatic code generation and test automation become routine, developers have shifted the structure of their work to focus on design and verification instead of repetitive coding. Some teams have built operational assets that run automatically without human intervention.

Wook-rae Kim (김욱래), Inswave’s chief technology officer, said, “In the software industry, AI transformation is not an option but a condition for survival.” He added, “The biggest achievement of this challenge is that all members, including non-developers, have embodied AI in their own work, not just specific technical personnel, and solutions built by an organisation that knows AI best ultimately make a difference at customers’ sites.”