Shinhan Bank said on Tuesday it will hold a “Shinhan Narasarang Card promotional short-form video contest.”

The contest will be held under the theme “Shinhan Narasarang Card expressed in 20 seconds.” Participants must produce and submit a video of 20 seconds or less featuring the card’s main benefits and features. There are no restrictions on whether a person appears in the video or on the filming method, and AI-based video production is also allowed. Applications will be accepted through Google Forms until May 17.

Total prize money is 16 million won. Winners will include 1 grand prize winner (5 million won), 3 top excellence award winners (2 million won each) and 5 excellence award winners (1 million won each). Results are expected to be announced individually on May 26.

Judging will focus on the content’s creativity and clarity of delivery. It will also consider whether the expressions reflect the interests of male users in their 20s.

Shinhan Bank has operated the product and its marketing in a direction that expands the Narasarang Card into a service centered on military service-related experiences. It secured demand for issuance by improving card design and convenience features.

A Shinhan Bank official said, “The contest was designed to promote the Narasarang Card’s benefits and brand value in a more novel way and to expand participatory campaigns created together with customers.” The official added, “We hope many creative works will be submitted that show the distinctive competitiveness and appeal of the Shinhan Narasarang Card.”