Hancom said on Sunday it will launch an exclusive planned backpack, the “HANCOM x HUNTER FLAP TWO POCKET PACK”, in collaboration with global brand HUNTER.

Hancom said the backpack was made to match the lifestyles of modern people who move between work and leisure. It has ample storage space, a flap-style top and a two-pocket front structure to improve practicality. It added a purple accent, reflecting the signature colour of Hancom Assistant, to the trolley sleeve on the back of the bag used to secure it to luggage. The product is an exclusive plan that incorporates Hancom’s identity into HUNTER’s signature design, with a recommended retail price of 149,000 won.

Hancom will also introduce a bundled option for customers purchasing office software. Customers can buy the backpack at a special price when paying for major Hancom Office products, including Hancom Office 2024 Home and Student and Hangul for Mac Home and Student.

A Hancom official said the product was intended to create a new opportunity for customers to experience Hancom in their daily lives beyond a simple purchase benefit. The official said it was an attempt to broaden the points where a software brand meets customer lifestyles, and that the company would continue to expand Hancom’s customer experience through collaborations with various premium brands.