Shinhan Bank said on April 13 it launched a "A healthy today, asset management for tomorrow" campaign and held a pledge ceremony to join the Shinhan SOLmate will substitute trust and dementia relief trust.

The bank said the campaign was designed on the idea that finance should protect customers' lives beyond simple asset management. It said the campaign was carried out in a way that executives first review the need for the products from a customer perspective and take part themselves.

The ceremony was attended by 21 executives including Shinhan Bank President Jung Sang-hyuk (정상혁). They made a pledge to join the Shinhan SOLmate will substitute trust and dementia relief trust. The bank said this underscored its commitment to supporting asset management and asset succession for senior customers.

The Shinhan SOLmate will substitute trust is a product that allows customers to manage their assets directly during their lifetime and designate beneficiaries in advance. The dementia relief trust is a product that supports customers in designing an asset management plan to prepare for health issues such as dementia.

A Shinhan Bank official said it was a campaign reflecting a commitment to action to support senior customers' stable retirement and asset succession. The official said the bank plans to continue expanding financial services tailored to seniors.