Hana Financial Group said on Thursday it has released the short film "Hana Universe" directed by filmmaker and actor Ha Jung-woo (하정우) to mark the 20th anniversary of its launch.

The video consists of a 15-second brand advertisement and a short film of about 9 minutes. It is "Banktainment" content combining finance and entertainment, and it aims to try brand communication that breaks away from conventional advertising formats, it said.

The short film is set inside an airplane and unfolds as a comedy. G-DRAGON, Lim Young-woong and Son Heung-min appear as passengers, while Kang Ho-dong and Ahn Yu-jin play a chief purser and a flight attendant, respectively, leading the episodes.

The video is structured so that key financial products, including the Hana Nara Sarang Card, Hana Gold Trust, Hana Pension Doctor, Hana The Next and Travelog, are naturally woven into the story. The strategy is to deliver the group message of "sincerity toward customers."

A Hana Financial official said, "We planned this content to convey our thanks to customers who have trusted Hana Financial Group over the past 20 years," and added, "We will continue to present differentiated brand content that combines finance and entertainment."