Canva has acquired AI collaboration and agent management platform Simtheory and customer data and marketing automation company Ortto at the same time, TechCrunch reported on Tuesday.

Simtheory and Ortto were both founded by brothers Chris Sharkey (크리스 샤클리) and Mike Sharkey (마이크 샤클리). Following the acquisitions, the two will lead Canva’s AI and marketing technology teams.

Simtheory helps teams build AI assistants that understand a business and handle real work across multiple tools. It lets users apply the latest AI models to various use cases and set up custom agent workflows.

Ortto combines a customer data platform with marketing automation. Users can design and execute customer journeys in a single system, covering email, text messages, push notifications, in-app messages, forms and surveys. The company says it is used by more than 11,000 customers in 190 countries.

Canva co-founder and chief operating officer Cliff Obrecht (클리프 오브레히트) said, "Simtheory accelerates Canva’s transition from a design platform with AI tools into an AI platform built around design and productivity tools." He said, "Ortto strengthens our ability, through Canva Grow, to support the full marketing and content lifecycle, from planning and creation to channel-by-channel distribution and optimisation."

Earlier, Canva acquired digital out-of-home advertising startup Doohly two weeks ago. Six weeks ago, it acquired animation startup Cavalry and advertising performance improvement startup MangoAI at the same time. In January 2025, it also bought marketing intelligence startup MagicBrief.

Canva posted an annualised revenue run rate of $4.0 billion in 2025, with 265,000,000 monthly active users and 31,000,000 paying users. Monthly active users rose 20 percent from a year earlier.