Nate Communications said on Tuesday it has opened Nate OnDeal, a members-only closed curated shopping service that combines Nate community assets with commerce.
Nate OnDeal is a closed deal-commerce service that provides benefits to Nate members. It secured price competitiveness by reducing distribution stages and improving marketing efficiency. Digital marketing company Incross will handle outsourced operations and manage suppliers to ensure service expertise and stability.
Tailored to users in their 30s and 40s, it selected exclusive planned products across living, home appliances, food, health foods and fashion categories. It placed curated areas at the forefront, including Special Price ON, which opens daily at 10 a.m., Real-time Popular BEST and New Open.
A Nate Communications official said, "Nate OnDeal is the result of connecting the culture in which Nate users communicate to shopping." The official added, "Going forward, we will continuously expand categories such as goods, performance tickets, travel, accommodation and books to build out our commerce area."
Ho-jung Lee
lhj@d-today.co.kr