KakaoGames said on Tuesday it signed a sponsorship agreement with the international children's rights NGO Save the Children to operate the travelling "Friends Game Land" programme.

KakaoGames held a ceremony on March 31 at Save the Children's headquarters in Mapo-gu, Seoul, for a 150 million won sponsorship agreement to run its corporate social responsibility (CSR) campaign, the travelling "Friends Game Land" programme.

The two sides signed a sponsorship agreement for a second consecutive year, following last year. They plan to enhance detailed content for the travelling "Friends Game Land" programme based on the expertise of KakaoGames and Save the Children.

KakaoGames will design the programme so people can enjoy games regardless of disability, age or physical condition. It will run themed game zones to deliver CSR messages, including a "KakaoGames Zone" offering 4D virtual reality (VR) experiences, a disability awareness zone and an IT education zone.

It plans to expand the campaign's reach by visiting venues such as children's hospitals, game festivals and community events. It also plans to deliver values such as youth career exploration, a proper game-use culture and stronger IT education.

KakaoGames' travelling "Friends Game Land" is a CSR project it has operated since 2019. Through a total of 9 collaborations with Save the Children last year, it carried out activities on content to improve children's rights and raise awareness about disabilities.

A KakaoGames official said collaboration with Save the Children has helped improve the expertise and completeness of the travelling "Friends Game Land" content. The official said the company will work to help people feel the campaign's meaning by expanding its audience and content.