LG Uplus said on April 1 it held a benefit day on March 31 for long-term customers by renting out COEX Artium in Seoul’s Jamsil and offering a viewing of the popular musical "Lempicka".

The event was for 1,000 people selected by lottery from customers who have been with LG Uplus for at least 5 years. LG Uplus said it was the first time among telecom carrier benefits that a venue was rented out entirely to offer free musical tickets.

More than 20,000 customers applied through U+one for the event, proving strong interest in a differentiated membership programme. LG Uplus said it will continue benefit days for long-term customers with a visit on April 27 to Hwadam Forest, a popular cherry blossom spot, and next month at Legoland Korea.

LG Uplus said it has also prepared a range of benefits for existing and new customers to mark the spring season. It will partner with Meonri Bank’s financial platform "WooriSAFE Settlement" and the travel platform "Travel Bucket" to provide new flight benefits.

Spring outing benefits beyond air tickets include: from April 20 to 24, Wonder Village and Wonder Park (up to 40 percent off for up to 4 people), the play "Uncle Vanya" at LG Arts Center (up to 18,000 won off R seats) and Painters (50 percent off tickets); on April 22, Aquafield (up to 40 percent off for up to 2 people); and on April 23, Turucar (12,000 won off car-sharing).

As the membership programme "Upl2plus," which began in April 2024, marks its second anniversary, LG Uplus will hold a special day on April 22 offering benefits to all membership tiers regardless of grade. Over the past 2 years, about 1,180,000 customers received 20,000,000 benefits. The most popular offers were everyday benefits closely tied to daily life, including CGV, Daiso and Baskin Robbins.

Joon-young Jang (장준영), head of LG Uplus’ marketing group, said, "We will continue to provide the best benefits not only for long-term customers but for LG Uplus customers." He added, "We will consider a variety of approaches to provide LG Uplus’ differentiated membership experience in the membership market."