KB Kookmin Bank on March 27 unveiled a corporate finance advertisement under the slogan, "Kookmin is there for every moment of business."

The ad reflects empathy for the various challenges businesses face, including fundraising, management and export-import finance. It also portrays the bank as a financial partner supporting growth across corporate activities.

The ad includes KB Kookmin Bank's corporate finance capabilities, including on-site support by SME branch managers dedicated to small and medium-sized firms, financing for promising technology companies, financial support and consulting for export-import companies, and cash management services based on banking systems linked to ERP.

It particularly highlights 45 trillion won in financial support and the provision of specialised consulting for export-import companies, as well as efficiency gains in cash management through ERP-linked systems.

The ad was produced as one 30-second video and two 15-second videos. It will be released on various channels including TV, YouTube and Instagram.

A KB Kookmin Bank official said, "This ad captures the role of a financial partner that empathises with businesses' concerns and stays with them through their growth." The official added, "We will continue to expand financial support to help businesses grow sustainably and strengthen industrial competitiveness."